The costmetics industry has historically worshipped an exclusively white image of beauty, as if the sculptures and paintings of the Rennaisance were the sole yardstick by which the diversity of human beauty was to be measured. Black women are only now forcing the question about where there place is in the beauty industry, overturning the exploitative practices of hair straightening and filling gaping holes in the market with products that meet the needs of women with darker skin tones.