viral advertising
Thanks to the contributor who sent these in these examples of viral marketing which she says “certainly seem more engaging than UK party politicals!”
http://uk.youtube.com/watch?v=Qq8Uc5BFogE
http://uk.youtube.com/watch?v=1yq0tMYPDJQ
Absolutely.
Definitely, but being more entertaining than UK political advertising doesn’t take much doing.